I recently registered on Seeking Alpha, a finance site and found the registration experience very thoughtful. The incremental registration experience does an effective job of capturing enough registration information to minimize process abandonment and gathers enough personal experience to give users a reason to return.
And after the registration they cleverly drive the user back to the site with an email with a ‘Direct Message’ from the Seeking Alpha team. The user returns to the site to read the message which is a how-to for site participation. Better to read it on the site rather than an email.
This thoughtful registation experience one option that may fit with some publishers audience (online circulation) growth strategy. See my notes for a more detailed walk-through of the process.
The one oddity with the minimal registration is the user id problem. When you gather a minimal amount of information, a username, different than email, may not be one of them. Having been there as well we let the system generate a unique username and in this case it is ‘User 11544231′ which might be more confusing for the user than ‘change me’ text or other cue.
With the exception of the user id issue the Seeking Alpha team has done a good job with the registration and on-boarding process.

